MITM – MICE INTERNATIONAL TRADE MARKET
The B2B event entirely dedicated to the congress, meeting, conference and incentive sector takes place during SIHE – Swiss International Holiday Exhibition in Lugano (www.sihe.ch), Switzerland’s largest trade fair. An international event that, through concrete networking opportunities and business contracts, conferences and workshops, guarantees business opportunities and content that offer added value to this sector, now more than ever in constant growth.
MITM represents the meeting point between meeting industry companies and all event organizers, managers of the most important and famous venues, and new and reliable conference service providers. By meeting in person, participants forge important partnerships to improve their work and generate new development opportunities.
MITM – MICE INTERNATIONAL TRADE MARKET
The B2B event entirely dedicated to the congress, meeting, conference and incentive sector takes place during SIHE – Swiss International Holiday Exhibition in Lugano (www.sihe.ch), Switzerland’s largest trade fair. An international event that, through concrete networking opportunities and business contracts, conferences and workshops, guarantees business opportunities and content that offer added value to this sector, now more than ever in constant growth.
MITM represents the meeting point between meeting industry companies and all event organizers, managers of the most important and famous venues, and new and reliable conference service providers. By meeting in person, participants forge important partnerships to improve their work and generate new development opportunities.
MITM: THE WINNING FORMULA
Why Choose MITM?
- The best in congress and incentive travel offerings
- Efficient appointments and selected contacts, with a guarantee of at least 12 meetings per business day
- A tailor-made exhibition format to bring your office to the fair
- Only the most qualified buyers from the Swiss and international MICE market
- Direct contact with companies
- No “showing off,” no “demonstrations”—ONLY concreteness, essentials, and focused meetings aimed at closing contracts
- No chaos, just the tranquility and efficiency of the city of Lugano
- A strategic catchment area: Switzerland and Northern Italy, where event planning, incentive travel, high-quality standards, and professionalism are a tradition
THE HEART OF MITM: THE BUYERS
MITM hosts the most qualified buyers from the “event, conference and incentive travel organization” segment who come from all over Europe and the Mediterranean basin. Buyers are the soul and value of the event and MITM works throughout the year to recruit ONLY the most accredited professionals.
Who are the MITM Buyers?
Corporate Operators: Event managers from large corporations who are involved in meetings, conferences and incentive travel.
Agencies: Agencies specializing in incentives, convention tourism, events and conferences, incentive houses, advertising and promotion agencies, marketing, PR and communication agencies.
Associations: Bodies, institutions, federations, and associations that organize congresses, conventions, and international meetings internally.
LUGANO, THE IDEAL LOCATION
MITM will be held at the Lugano Exhibition Centre. The building, in its interior, will be furnished to create the most suitable and comfortable location for a business-oriented event, meetings and the confidentiality of contacts. A “no frills” essence, therefore, to highlight the quality of the meetings and participants, the real value of the event. The Exhibition Centre is in the heart of the city. Not far away is the prestigious Via Nassa, the most exclusive shopping street, many accommodation facilities of different categories are next to the Exhibition Centre, and you can always enjoy a magnificent view of Lugano Lake. The city is on a people oriented and travel is very simple and stress-free.
The Centre is conveniently located 2 km from the motorway exit and the train station. It is only 7 km from Lugano-Agno airport and 50 km from Malpensa international airport – Milan.
EXHIBITION SOLUTIONS
Prestigious installations, high design furniture and services to satisfy every kind of need. The services and basic set-up provided for in the membership contract are as follows:
- entry fee
- entry badge
- registration in the exhibitors catalog (paper and online version)
- set of pre-organised appointments starting from a minimum of 36 appointments over three days
- stand complete set up with walls, carpet, spotlights, prestigious basic furniture (tables, chairs and wastepaper basket)
- 1kw electrical connection plus consumption
- cleaning services
- RC insurance
MITM takes place within SIHE.ch,
the 22nd edition of the Swiss International Holiday Exhibition.
REQUEST INFORMATION WITHOUT ANY COMMITMENT
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