MITM – the B2b Platform for Experiential Tourism

The B2B event entirely dedicated to the congresses, meetings, conferences sector and to “incentive that takes place during SIHE – Swiss International Holiday Exhibition in Lugano (www.sihe.ch), the” only fair in Switzerland with a B2B vocation.

From weddings to cultural trips, from wellness to slow tourism, MITM is the meeting point for international buyers and operators seeking inspiration, contacts, and new opportunities. We focus on destination excellence, experience quality, and networking strength, with a special focus on wedding tourism and its key players. Our event also welcomes hospitality professionals, DMCs, MICE agencies, and tour operators.

Wedding Tourism

A growing market, between emotion and strategy: MITM.ch dedicates an exclusive space to wedding tourism and those who create dream atmospheres, combining luxury, authenticity and service quality.
Here, international buyers and wedding planners meet excellent locations, specialized DMCs and high-end hospitality operators.

Propose your destination or service to those who transform a special day into an “unforgettable experience.
Participating in MITM is not just a” commercial opportunity, but a true strategy for positioning in the international wedding segment.

Wedding Tourism

A growing market, between emotion and strategy: MITM.ch dedicates an exclusive space to wedding tourism and those who create dream atmospheres, combining luxury, authenticity and service quality.
Here, international buyers and wedding planners meet excellent locations, specialized DMCs and high-end hospitality operators.

Propose your destination or service to those who transform a special day into an “unforgettable experience.
Participating in MITM is not just a” commercial opportunity, but a true strategy for positioning in the international wedding segment.

MITM: THE WINNING FORMULA

We connect destinations, operators, and niche buyers in an exclusive and results-oriented B2B context.
An event designed for those who create value, not just contacts.

Strategic user base

Selected appointments and contacts

Pre-arranged spaces “turnkey”

Swiss and international buyers

Direct contacts with companies

Networking moments

MITM: THE WINNING FORMULA

We connect destinations, operators, and niche buyers in an exclusive and results-oriented B2B context.
An event designed for those who create value, not just contacts.

Strategic user base

Selected appointments and contacts

Pre-arranged spaces “turnkey”

Swiss and international buyers

Direct contacts with companies

Networking moments

THE HEART OF MITM: THE BUYERS

MITM hosts the most qualified buyers in the “event organization, congresses, and incentive travel” segment from all over Europe and the Mediterranean basin.

Who are the Buyers?

Leisure buyers and wedding planners interested in locations for romantic vacations, honeymoons, and experiential stays.
Event and MICE (Meeting, Incentive, Conference, Exhibition) buyers, interested in locations that can also host corporate events.
Agencies and tour operators specialized in luxury and thematic travel, looking for unique structures to promote in Italy and abroad.

THE HEART OF MITM: THE BUYERS

MITM hosts the most qualified buyers in the “event organization, congresses, and incentive travel” segment from all over Europe and the Mediterranean basin.

Who are the Buyers?

Leisure buyers and wedding planners interested in locations for romantic vacations, honeymoons, and experiential stays.
Event and MICE (Meeting, Incentive, Conference, Exhibition) buyers, interested in locations that can also host corporate events.
Agencies and tour operators specialized in luxury and thematic travel, looking for unique structures to promote in Italy and abroad.

LUGANO, THE IDEAL VENUE

Located in the heart of the Swiss canton of Ticino and overlooking the enchanting lake of the same name, Lugano is a city that enchants visitors with its elegance, breathtaking landscape, and cosmopolitan spirit.

Lugano is not just a location, it is the perfect strategic choice for a B2B event in tourism.

Lugano combines Swiss efficiency with Mediterranean warmth: the ideal mix for business and experiencing a high-level professional experience.

The beating heart of professional tourism in Europe.

LUGANO, THE IDEAL VENUE

Located in the heart of the Swiss canton of Ticino and overlooking the enchanting lake of the same name, Lugano is a city that enchants visitors with its elegance, breathtaking landscape, and cosmopolitan spirit.

Lugano is not just a location, it is the perfect strategic choice for a B2B event in tourism.

Lugano combines Swiss efficiency with Mediterranean warmth: the ideal mix for business and experiencing a high-level professional experience.

The beating heart of professional tourism in Europe.

THE EXHIBITION SOLUTIONS

Prestigious setups, high-design furniture, and services to meet every need. The services and basic setup provided by the membership contract are as follows:

  • entry badge
  • registration in the exhibitor catalog (printed and online version)
  • exclusive use of the online agenda to choose buyers to meet and schedule appointments
  • set of pre-organized appointments starting from a minimum of 12 appointments per day
  • fully equipped stand with walls, carpet, spotlights, prestigious basic furniture (tables, chairs, and wastebasket)
  • electrical connection of 1kw plus consumption
  • cleaning services, liability insurance

THE EXHIBITION SOLUTIONS

Prestigious setups, high-design furniture, and services to meet every need. The services and basic setup provided by the membership contract are as follows:

  • entry badge
  • registration in the exhibitor catalog (printed and online version)
  • exclusive use of the online agenda to choose buyers to meet and schedule appointments
  • set of pre-organized appointments starting from a minimum of 12 appointments per day
  • fully equipped stand with walls, carpet, spotlights, prestigious basic furniture (tables, chairs, and wastebasket)
  • electrical connection of 1kw plus consumption
  • cleaning services, liability insurance

Swiss International Holiday Exhibition

In its 23nd edition in October 2026, SIHE welcomes over 400 buyers and trade visitors, mainly from Switzerland, along with a large audience of visitors, both professional and private.

Swiss International Holiday Exhibition

In its 23nd edition in October 2026, SIHE welcomes over 400 buyers and trade visitors, mainly from Switzerland, along with a large audience of visitors, both professional and private.

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