{"id":164,"date":"2019-11-07T12:09:45","date_gmt":"2019-11-07T11:09:45","guid":{"rendered":"https:\/\/www.mitm.ch\/mitm-mice-international-trade-market-2020\/"},"modified":"2025-11-19T09:22:50","modified_gmt":"2025-11-19T08:22:50","slug":"mitm-mice-international-trade-market-2020","status":"publish","type":"page","link":"https:\/\/www.mitm.ch\/en\/","title":{"rendered":"MITM \u2013 MICE INTERNATIONAL TRADE MARKET"},"content":{"rendered":"

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MITM \u2013 the B2b Platform for Experiential Tourism<\/h1>\n

The B2B event entirely dedicated to the congresses, meetings, conferences sector and to \u201cincentive that takes place during SIHE – Swiss International Holiday Exhibition in Lugano<\/strong> (www.sihe.ch<\/a>), the\u201d only fair in Switzerland with a B2B vocation.<\/p>\n

From weddings to cultural trips, from wellness to slow tourism, MITM is the meeting point for international buyers and operators seeking inspiration, contacts, and new opportunities. We focus on destination excellence, experience quality, and networking strength, with a special focus on wedding tourism<\/strong> and its key players. Our event also welcomes hospitality professionals, DMCs, MICE agencies, and tour operators.<\/p>\n<\/div>

JOIN US<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>
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Wedding Tourism<\/strong><\/p>\n<\/div>

A growing market, between emotion and strategy: MITM.ch dedicates an exclusive space to wedding tourism and those who create dream atmospheres, combining luxury, authenticity<\/strong> and service quality<\/strong>.
\nHere, international buyers and wedding planners meet excellent locations<\/strong>, specialized DMCs<\/strong> and high-end hospitality operators<\/strong>.<\/p>\n

Propose your destination or service to those who transform a special day into an \u201cunforgettable experience.<\/strong>
\nParticipating in MITM is not just a\u201d commercial opportunity, but a true strategy for positioning in the international wedding segment<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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Wedding Tourism<\/strong><\/p>\n<\/div>

A growing market, between emotion and strategy: MITM.ch dedicates an exclusive space to wedding tourism and those who create dream atmospheres, combining luxury, authenticity<\/strong> and service quality<\/strong>.
\nHere, international buyers and wedding planners meet excellent locations<\/strong>, specialized DMCs<\/strong> and high-end hospitality operators<\/strong>.<\/p>\n

Propose your destination or service to those who transform a special day into an \u201cunforgettable experience.<\/strong>
\nParticipating in MITM is not just a\u201d commercial opportunity, but a true strategy for positioning in the international wedding segment<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

MITM: THE WINNING FORMULA<\/h1>\n<\/div>

We connect destinations, operators, and niche buyers in an exclusive and results-oriented B2B context.
\nAn event designed for those who create value, not just contacts.<\/p>\n<\/div><\/div><\/div>

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Strategic user base<\/strong><\/p>\n<\/div><\/div><\/div>

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Selected appointments and contacts<\/strong><\/p>\n<\/div><\/div><\/div>

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Pre-arranged spaces \u201cturnkey<\/strong>\u201d<\/p>\n<\/div><\/div><\/div>

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Swiss and international buyers<\/strong><\/p>\n<\/div><\/div><\/div>

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Direct contacts<\/strong> with companies<\/p>\n<\/div><\/div><\/div>

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Networking moments<\/strong><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

MITM: THE WINNING FORMULA<\/h1>\n<\/div>

We connect destinations, operators, and niche buyers in an exclusive and results-oriented B2B context.
\nAn event designed for those who create value, not just contacts.<\/p>\n<\/div><\/div><\/div>

<\/span><\/div>

Strategic user base<\/strong><\/p>\n<\/div><\/div><\/div>

<\/span><\/div>

Selected appointments and contacts<\/strong><\/p>\n<\/div><\/div><\/div>

<\/span><\/div>

Pre-arranged spaces \u201cturnkey<\/strong>\u201d<\/p>\n<\/div><\/div><\/div>

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Swiss and international buyers<\/strong><\/p>\n<\/div><\/div><\/div>

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Direct contacts<\/strong> with companies<\/p>\n<\/div><\/div><\/div>

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Networking moments<\/strong><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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THE HEART OF MITM: THE BUYERS<\/h1>\n<\/div><\/div><\/div>
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MITM<\/em> hosts the most qualified buyers in the “event organization, congresses, and incentive travel<\/em>” segment from all over Europe and the Mediterranean basin.<\/p>\n

Who are the Buyers?
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Leisure buyers and wedding planners<\/strong> interested in locations for romantic vacations, honeymoons, and experiential stays.
\nEvent and MICE (Meeting, Incentive, Conference, Exhibition) buyers<\/strong>, interested in locations that can also host corporate events.
\nAgencies and tour operators specialized in luxury and thematic travel<\/strong>, looking for unique structures to promote in Italy and abroad.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

THE HEART OF MITM: THE BUYERS<\/h1>\n<\/div><\/div><\/div>
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MITM<\/em> hosts the most qualified buyers in the \u201cevent organization, congresses, and incentive travel<\/em>\u201d segment from all over Europe and the Mediterranean basin.<\/p>\n

Who are the Buyers?
\n<\/strong><\/p>\n

Leisure buyers and wedding planners<\/strong> interested in locations for romantic vacations, honeymoons, and experiential stays.
\nEvent and MICE (Meeting, Incentive, Conference, Exhibition) buyers<\/strong>, interested in locations that can also host corporate events.
\nAgencies and tour operators specialized in luxury and thematic travel<\/strong>, looking for unique structures to promote in Italy and abroad.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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LUGANO, THE IDEAL VENUE<\/h1>\n<\/div><\/div><\/div>
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Located in the heart of the Swiss canton of Ticino and overlooking the enchanting lake of the same name, Lugano is a city that enchants visitors with its elegance, breathtaking landscape, and cosmopolitan spirit.<\/p>\n

Lugano is not just a location, it is the perfect strategic choice for a<\/span> B2B event in tourism<\/span>.<\/span><\/p>\n<\/div>\n

Lugano combines<\/span> Swiss efficiency<\/span> with<\/span> Mediterranean warmth<\/span>: the ideal mix for<\/span> business<\/span> and experiencing a<\/span> high-level professional experience.<\/span><\/p>\n

The beating heart of professional tourism in Europe.<\/span><\/em><\/p>\n<\/div><\/div><\/div>

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LUGANO, THE IDEAL VENUE<\/h1>\n<\/div><\/div><\/div>
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Located in the heart of the Swiss canton of Ticino and overlooking the enchanting lake of the same name, Lugano is a city that enchants visitors with its elegance, breathtaking landscape, and cosmopolitan spirit.<\/p>\n

Lugano is not just a location, it is the perfect strategic choice for a<\/span> B2B event in tourism<\/span>.<\/span><\/p>\n<\/div>\n

Lugano combines<\/span> Swiss efficiency<\/span> with<\/span> Mediterranean warmth<\/span>: the ideal mix for<\/span> business<\/span> and experiencing a<\/span> high-level professional experience.<\/span><\/p>\n

The beating heart of professional tourism in Europe.<\/span><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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THE EXHIBITION SOLUTIONS<\/h1>\n<\/div>
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Prestigious setups, high-design furniture, and services to meet every need. The services and basic setup provided by the membership contract are as follows:<\/p>\n